Lifestyle, Fashion and Photography


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ICE CREAM Fall Winter 2013 Video Lookbook

With a soundtrack provided by its multifaceted founder Pharrell Williams we find pieces from ICE CREAM's Fall/Winter 2013 collection making an appearance in this video of skaters Andre Beverly and Emmet Duffy tearing up the streets of Japan. Part of the brands skate team they are wearing key pieces from the collection with a welcome addition to the "running dog", themed denim from earlier seasons. The use of colourful graphics by Sk8thing, both from the archives and new keep in theme with the brand's youthful appeal.