Joyrich FW 12 Collection
Founded in 2007 by Tom Hirota in the heart of Los Angeles, With creative direction by Taka Okude and design by David Melgar, the Joyrich brand is developed from an international perspective. Their FW 12 collection draws inspiration from music and youth culture from around the world with particular emphasis on 80’s London punk, 90’s New York hip-hop, chilled-out skater West Coast style through to the current electro movement. In true Joyrich tradition I love the use of florals, geometric, animal and bold prints, especially the floral shorts and shirt combo!! Now if only I could get my hands on one of them in the UK!! Hmmm..