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Aqua by Aqua

Positioned aptly on Beak Street in Soho, London. The Aqua Menswear store has been serving fashion forward men since June this year. Unlike most menswear names that have two major collections a year Aqua has 10. Calling them volumes they offer the customer a chance to stay on trend in an ever competitive market. During each volume the brand works with the biggest names in styling, photography and film. Prices are pretty competitive too which I found quiet shocking considering the high-end aesthetic of the brand.

From its inception in Leeds to the flagship stores in Carnaby Street for women and Beak Street for Soho Aqua has worked alongside acclaimed emerging design talent adding new dimensions to their signature style and truly re-affirming their place right at the forefront of affordable British fashion. Scroll down for some more pics from the collection. or visit their brilliant online store.

AquabyAqua.com