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TDK's See Through LCD Screen's

Every single person in this world who owns a mobile phone is guilty of walking into someone or something while texting on the street or even worse like me walking in a lamp post! It gets harder with touch screens cause even though I can practically touch-type on my iPhone without looking sometimes you still have to look down at it making keeping track of whats going on around you even more difficult, TDK might have a solution to this with their new see through LCD screen's. They have been around for a while but as demonstrated by the Xperia Pureness they were never bright enough to be used in bright sunlight. Hopefully TDK have solved that problem. The screen also features a wide-viewing angle and QVGA resolution. Could this be the beginning of an avalanche of similar phones? What do you think?

via Designboom